You searched for: "*"

The results has been filter on Authors containing Gerhard Studynka.
ANA has found 2 results for you, in 243 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The expansion of medical marketing research by the inclusion of political and social aspects

In this paper we will use German experience to illustrate how doctors react in their thoughts and opinions to these discussions, in particular to those initiated in 1976 by the government and some Federal Ministries. These sociopolitical discussions...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Authors: Friedhelm Brüdgam, Gerhard Studynka
June 15, 1979
×

Citation

Brüdgam and Studynka (1979a, June 15). The expansion of medical marketing research by the inclusion of political and social aspects. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-expansion-of-medical-marketing-research-by-the-inclusion-of-political-and-social-aspects


Case studies

Practical experiences with forecasting

We shall try in our paper to give you our impressions and experiences on "Foresight" in the sense of forecast and "Hindsight" in the sense of using it for further solutions to problems with regard to market research in the pharmaceutical field.

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: Friedhelm Brüdgam, Gerhard Studynka
March 1, 1977
×

Citation

Brüdgam and Studynka (1977a, March 01). Practical experiences with forecasting. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/practical-experiences-with-forecasting